Can brands be *too* honest?
As my cousin once said about a coffee shop in Poland, “They couldn’t make good coffee if their livelihood depended on it…oh wait! It does!”
Well while surfing Youtube earlier (read: for hours) I came across this Domino’s video that reminded me of that quote. Now I’m all for brands being honest (“transparent” to use the buzzword from 2009) but can a brand be too honest? What are your thoughts?
Here’s the vid:
Filed under: Brands | 2 Comments
Tags: Branding, Brands, Domino's, Honesty, Pizza, Transparency, YouTube